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Too much input, too little filter: choosing sources you can trust

Never has it been easier to stay informed, and never has it been harder to know what is true. Every day brings articles, threads, newsletters, videos and AI-generated summaries of all of them. Designers are especially exposed, because our field moves quickly and everyone has an opinion. The result is often a strange mixture of knowing everything and understanding very little.

Reading everything, checking nothing

The pattern is familiar. A confident post claims that some practice is dead, or that a new method is now essential. It gets shared, quoted and repeated in meetings until it feels like common knowledge. Nobody checked where it came from or whether it applies to their situation. It simply sounded right, and it came up often enough to seem true.

Field noteHearing something often is not the same as it being true. Repetition is not evidence.

Fewer sources, checked

My answer is to read less and trust more carefully. I keep a small set of sources I have learnt to rely on, people and publications with a track record, who show their reasoning and admit uncertainty. When something important comes from elsewhere, I check it: who is saying this, what is it based on and does it hold up in my own experience? It takes a little longer, but it saves me from building decisions on noise.

Time to think about it

The other part is time. Information becomes useful only when it is digested, compared with what I already know and tested against real work. I would rather read one thoughtful piece and spend an evening thinking about it than skim twenty and remember none of them. That habit also makes me a better source for my team, because what I pass on has been filtered rather than forwarded.

A filter is a skill

In a world with endless input, the ability to filter is one of the most valuable skills a designer can build. It protects judgement, saves time and keeps opinions grounded. More information has never been the problem. Choosing what deserves our attention is.

Jelena Racković

Jelena Racković

Chief of Product Development in the IT industry and founder of absolute relative. Designing brands, products and design systems since 2008, from a blank page to a shipped product.

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