Case study · Brand & events · Conference Republic
From day zero to this very day – working with partners side by side.
A partnership built for the stage. Since 2011, Conference Republic and I have shaped how their events look, sound and feel, from the first sketch to the last badge.
Part twoSix pillars, one foundation
An event is a brand with a deadline.
A single event needs an identity, a website, stage screens, print and a branded venue.
All of it has to speak with one voice on the day the doors open.
Conference Republic backed me in opening my agency in 2011.
We have worked on trust ever since, and everyone contributes.
From the first sketch to the last badge.
- 01Brand
Identity
A name, a mark and a key visual that carry the theme of the year.
- 02Web
Website
The first place people meet the event, and the place they come back to.
- 03Campaign
Digital and social
Campaigns that build the room weeks before anyone walks into it.
- 04Stage
Stage and screens
Visuals that hold up behind a speaker and on a screen at the back of the hall.
- 05Print
Print
From the badge on a lanyard to a wall that greets people at the door.
- 06Venue
Space
Branding the venue itself, so every corridor feels like part of the event.
TimelineSince 2013
Every event we switched on is still running.
25 editions designed by 2026
By 2026 Sinergija 14 Consumer Rules Summit 5 GDi Solutions Day 6
Part threeThe partners
Partners and their archetypes
- Conference RepublicThe Caregiver
- SinergijaThe Sage
- Consumer Rules SummitThe Ruler
- GDi Solutions DayThe Creator
- Microsoft eventsThe Magician
- Science FundThe Explorer
Part fourBuilt on geometry
Every mark, one way of building it.
Each mark is drawn from a few simple shapes, circles or a square module, which keeps very different events recognisable as part of one family.
Part fiveTypography
Type that carries the whole event.
Helvetica, set in bold capitals and repeated, revealed line by line.
TYPE
FOR
EVENTS
BOLD · CAPS
SET TIGHT
READ FAR
One family for the badge, the screen and the ten-metre wall.
Every event system starts with type. One family has to work on a badge, a stage screen and a ten-metre wall, so it is chosen for clarity first and character second.
Part sixPalettes
Each brand, its own colour.
Sinergija
Consumer Rules Summit
GDi
Science Fund
Part sevenWhat comes next
Future
The next Sinergija is already on the calendar.
So are the editions after it.
After fifteen years, our work together is less a series of projects
than a shared habit of preparing for whatever comes next.